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// amaaena // 

anna menecia antenete hambira lives and works as a freelance fashion designer in Vienna. In addition to a long-standing cooperation with rapper KeKe, she is currently founding the genderless fashion label //amaaena//. Through her own everyday reality, born as a black woman in Germany and living in Vienna, her designs deal with topics like gender, sexuality and race. Her own socio-cultural background creates a new aesthetic. Community  and the willingness to change are the base of the world in which the collections and their protagonists move.  Individualists who create an open space for themselves and others.


















// base //


to create a wardrobe for people who don‘t fit into boxes. people who pushboundaries to create an open minded space for themselves and others. people who give themselves the opportunity to grow by avoiding a clear allocation.in my opinion, this behaviour is part of a political revolution located in the private space, in sexuality, in gender, in one‘s personal way of living. this behaviour excludes judgment and stands in total opposition to current political and social developments built upon the theory of fear. upon the construction of “we and them”.

collection : // the_private_revolution_of_the_individualists //
collection : // the_private_revolution_of_the_individualists //
// KeKe x amaaena //
// KeKe x amaaena //
// musicvideo_cooperations //
// musicvideo_cooperations //
// publications //
// publications //